The famous MTK full name MediaTek is a highly integrated multimedia baseband chip solution. Compared with other manufacturers' solutions, MTK chip has the advantages of high completion rate and low price. MTK chip adopts Turnkey (one-stop solution) mode, baseband chip, operating software, and even LCD, camera and other components can be "one-stop solution", which greatly shortens the production process of mobile phones and reduces the cost of research and development. Mobile phones using MTK platform solutions can be shipped on shelves with a little processing, which is exactly what domestic mobile phone manufacturers (Xia XinOutside) the main reason for using MTK. MTK's "one-stop mode" directly led to the homogenization of domestic mobile phones, completely stifling the innovation ability of domestic mobile phones. But MTK with its low cost, short production cycle and other advantages have occupied a considerable part of the chip market.

Most domestic mobile phone manufacturers have used MTK scheme, while among international mobile phone manufacturers, Philips has also introduced several mobile phones using MTK scheme. Alcatel's latest T608 also uses an Ankai platform similar to MTK. The major domestic mobile phone manufacturers have given a very high evaluation of the MTK platform:

Xu Lihua, general manager of waveguide mobile phone, said that a series of reform measures taken by the company in response to changes in the market environment in 2006 have achieved initial results, one of which is the introduction of MediaTek (MTK) multimedia platform. "This has helped us shorten it considerably.ProductsThe research and development cycle allows us to respond more flexibly to the changing needs of the domestic market." Xu Lihua believes that the MediaTek (MTK) multimedia platform will also give new impetus to the development of waveguide's overseas business. It is reported that a flagship model using MediaTek (MTK) chips and platforms will be introduced to overseas markets in the near future.

Yuan Yi, President of TCL Communications, said, "MediaTek (MTK) multimedia platform adapts to the rapid changes in the current market and the demand for innovative functions, thus becoming one of the main application technology platforms for TCL products. As a result, TCL's product development cycle has been shortened and its products are constantly updated, which has always dominated the market."

Li Hongtao, general manager of Konka Communications, another veteran domestic mobile phone manufacturer, believes that "the introduction of MediaTek (MTK) multimedia platform has saved us a lot of repetitive product development work, thus concentrating superior resources on product differentiation research and development to meet the personalized needs of consumers and making more competitive products."

In addition, the rapid rise of a group of mobile phone market rookies is also closely related to MediaTek (MTK). In 2006, the dark horse with the best quality in China's mobile phone market, and Tianyu Langtong, which shipped nearly 10 million units in April, was one of the biggest beneficiaries of Turnkey Solution. "As a new manufacturer, MediaTek's (MTK) Turnkey Solution model allows us to avoid the risks caused by the rapid changes in market demand and the immature R & D experience of our own to a large extent, so that we can accurately grasp the context of market development as soon as we enter the market." Rong Xiuli, general manager of Tianyu, now evaluates MTK in this way.